Glenfiddich Unlearn Whisky | ATL | Art Director
‘Unlearn Whisky’ was a global campaign that communicated Glenfiddich's passion for innovation via a new product line, The Experimental Series. We launched the first experiment with a 60” TVC in the UK, USA, Canada, and Taiwan. We helped develop new serves for the first two experiments, and we continue to guide subsequent launches. This picked up a #dodifferent MAA, and MAA Globes Worldwide Silver awards.
The TV spot was was directed by Ben Tricklebank and produced by Academy Films. The campaign has been supported by an extensive outdoor campaign as well as PR events, and experiential. Global sales have grown substantially during the campaign.
