Cadbury Win A Banger | BTL | Creative
Brand activation to promote the ‘hunger brands’ in Cadbury’s portfolio. Consumers could win loads of different bangers, including entry into Europe’s biggest banger rally, a trip to Bangor, and some firework bangers.
The campaign ran on-pack, in shopper, digital screens, and PR. Winners got to design and build their own bangers to take on The Wacky Rally (see below) and they had a mechanic in tow just in case it conked out.
This neat promo picked up loads of press and people collected the packs.
Not sure if they made it back in this.