Creative Director
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Bacardí Immersive Theatre Experiential

Bacardí Speakeasy | Immersive Theatre | Creative

A summer of events fuelled by Bacardi, tech, and immersive theatre. Inspired by You, Me, Bum Bum Train and Secret Cinema, the events challenged bar-goers to unlock different ‘happenings’ during their nights out by playing along with the actors in our secret speakeasy experiences.

Partygoers could shared all the photo and video content captured at the parties instantly using RFID-powered wristbands throughout the evenings. Points were earned by interacting with characters and games, which could be redeemed for drinks and dress up items from the bar. 

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