Glenfiddich Challengers Welcome | ATL | Creative
I led the creation of the global brand platform ‘Challengers Welcome’ and wrote and art directed 60″ TV spot ‘The Diver’, helping the brand communicate their status as the worlds most awarded single malt whisky in emerging markets.
The campaign is currently running globally on TV in South Africa, India, and Mexico. The films and OOH work are running for the third year running, and ‘The Challengers Club’ is now on mainstream television in South Africa — each episode taking place from inside a billboard.
The TV spot was directed by Lisa Gunning and produced by Green Tea Films.
VFX was taken care of by CarbonFX, with music and sfx by Peter Duffy, mixed at Factory.
