Glenfiddich UK Launch

Glenfiddich UK Launch | 360 | Creative Director

The UK launch of the new ‘WHERE NEXT?’ campaign was an opportunity for the brand to walk the talk and execute against the insight that growth only comes through taking risks. We created a bold integrated campaign that elevated the brand’s core assets and developed an iconic visual world that was inspired by the world of luxury. The campaign dominated some of the most prestigious OOH sites in the UK, including Piccadilly Lights (the largest 3D screen in Europe), a hand-painted mural on Redchurch Street in Shoreditch, and the 72m long Cromination. Running alongside a brand film we also created responsive social assets that geo-targeted drinkers during the after-work period. It just picked up an AIA Best Use of Media award.