Changan EU Launch | Social | Creative Director
As an unknown brand in Europe, Changan needed a voice, an attitude, and a bold launch campaign. We developed a distinctive tone-of-voice and brand world, managed their EU social accounts, and created a simple but compelling social campaign to introduce audiences to this new car manufacturer. With the help of creators, Changan design heads and live events, we took them to market in eight countries and counting. We built their role in culture from the ground up; from BAU, to car launch events, and elevated campaign moments like creating a music video with a UK artist.
Coming soon…
